Saturday, January 17, 2009

The Profit Margin of Mobile Phone Ringtones

In the global cellphone value-added service, cellphone music is an important one. Downloading pictures and ringtones is always the No.1 in mobile value-added service, whose business opportunities can reach up to 10 billion dollars per year. According to the survey of British research institution, global mobile phone music industry's overall output value was up to 36 billion dollars in 2004, taking up 35% in the whole mobile entertainment market, which will increase to the size of 93 billion dollars by 2009.

However, as ringtones market matures gradually, earning profit for major carriers has been less and less. Therefore, record companies join hands with telecommunication operators, and continue to open up mobile phone music market: personalized mobile phone music service.

To help users set up personalized mobile music service is becoming the next target for provider. "In addition to the simple tones, mobile music personalized service will be more fit for users' like", an insider of record company said. It is reported that personalized cellphone music includes: ringtones, alarm, sound start, sound off, and so on.

At present, record companies are preparing different types of music clips. They hope that consumers can buy these music clips in order to personalize their cellphone. In the next few weeks, numbers of mobile phone operators will launch "reminded sound" whose duration is about 2-5 seconds. When there is a text message or voice mail, mobile phones will broadcast the "reminded sound". It is reported that Sony-BMG has already provided such "reminded sound".

With the coming of 3G era, mobile phones can download the whole song, watch music videos. Their prospect is more optimistic. It is certain that downloading for pictures and ringtones will always be the No.1 in mobile value-added service.

If you are looking for more information then feel free to visit ringtones and download ringtones

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